I don't "sell" real estate

Posted by on Monday, June 11th, 2012 at 8:06am.

When I meet with a client for the first time I like to make it clear that I am not a typical broker. My goal isn’t to “sell” them anything. Real estate is unlike most products and services. Real estate should sell itself. You have your own wants and needs in a home or property. My only objective is helping you find the right property that speaks to you. You will know “the one” when you see it. You don’t need me to convince you of anything.

I showed homes in Eugene this last weekend to clients from California. Typically, I don’t work the Eugene market but I didn’t want to just hand these clients off because it posed a small inconvenience to me. My business model is about building a long lasting professional relationship and not being concerned with any one individual transaction. I reward loyalty with loyalty.

The clients repeated one thing during their visit. They loved the fact I listened to them and didn’t try to convince them that any one property was “the one.” I acted as a guide and a resource and let them figure out the best fit. They left Eugene yesterday with a peace of mind. I’m confident I earned their business, including their referrals, for many years to come.

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